Date
September 23rd, 2027
Time
8:30am
to
12:00pm
Location
Cardiff
Creating Demand, Not Just Capturing It
Fresh ideas. More reasons to book.
How can your hotel give guests a reason to choose you? It starts with understanding your audience and connecting your marketing, experiences and offers.
What you’ll take away
- A clearer understanding of your audiences and what motivates them to book.
- Ideas for bringing sales, marketing and revenue together to generate demand during quieter periods.
- Practical ways to build compelling offers, strengthen direct bookings and measure what works.
Agenda
08:30 – Registration, breakfast and networking
09:00 – Welcome: Waiting for Demand Is Not a Strategy
09:10 – STR Market Intelligence: Understanding the Demand Opportunity
09:40 – From Passive Availability to Active Demand Creation
10:05 – Distribution Panel: Who Owns the Guest?
10:40 – Break and networking
11:00 – The £10,000 Demand Challenge
11:30 – Hotel Success Story: Creating a Reason to Book
11:50 – Three Decisions for Monday
12:00 – Close
Designed for hotel owners, general managers and professionals working across revenue, sales, marketing and operations.
Make time to step back, share ideas and connect with fellow hospitality professionals.
