Commercial Live by Octopus Revenue brings together hospitality professionals from across the UK to explore the ideas, evidence and strategies shaping the future of hotel commercial performance.
From revenue management and distribution, to sales, marketing, technology, profitability and commercial leadership, every event is designed to help you make better commercial decisions.
Featuring the latest UK and European hotel performance insights from STR, alongside independent expert discussion and practical hotel case studies, each one of our events is curated to produce meaningful industry connections.
Upcoming events
Four Events. Four Commercial Challenges. One Community.
Commercial Live delivers four carefully curated events across the UK, with each one examining a different commercial challenge facing today's hotel industry.
The 2027 series begins with three focused regional mornings in Manchester, Birmingham and Cardiff before culminating in the Commercial Live Profit & Performance Summit in Edinburgh.
Attend the event most relevant to your priorities - or follow the complete journey across all four.
The Commercial Advantage
What gives a hotel a commercial advantage? It starts with bringing the right people, insight and priorities together.
The Price Is Right?
How do you know if the price is right? It starts with understanding demand, recognising your hotel’s value and looking beyond what competitors charge.
Creating Demand, Not Just Capturing It
How can your hotel give guests a reason to choose you? It starts with understanding your audience and connecting your marketing, experiences and offers.
The Profit & Performance Summit
What turns hotel revenue into sustainable profit? It starts with looking at the whole business and understanding how commercial and operational decisions connect.
A new chapter
Formerly known as IN4Hospitality, Commercial Live builds on more than a decade of bringing hospitality professionals together.
While our name has evolved, our purpose remains the same: to provide independent, practical and thought-provoking events that help hotels build stronger commercial businesses.
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