Our events
Four events. Four commercial challenges. One community.
Commercial Live presents four connected events across the UK in 2027.
Manchester, Birmingham and Cardiff are focused morning events, running from breakfast through to midday. The series culminates in Edinburgh with the full-day Commercial Live Profit & Performance Summit, followed by an evening dinner and recognition programme.
If you’re a hotel supplier interested in coming along to any of our events, there is a fee to attend, or why not get in touch and ask about our Sponsorship packages?
Every event includes:
- A UK and European hotel performance update from STR
- Expert perspectives on each event’s commercial theme
- Independent, commercially-focused education
- Practical hotel case studies with measurable results
- Interactive challenges, panels or debates
- Meaningful networking and partner conversations
Choose one event - or follow the complete journey
Each event stands alone, but together they follow the annual commercial cycle: understand the market, evaluate the tools, build profitable demand and prepare for what comes next.
The Commercial Advantage
What gives a hotel a commercial advantage? It starts with bringing the right people, insight and priorities together.
The Price Is Right?
How do you know if the price is right? It starts with understanding demand, recognising your hotel’s value and looking beyond what competitors charge.
Creating Demand, Not Just Capturing It
How can your hotel give guests a reason to choose you? It starts with understanding your audience and connecting your marketing, experiences and offers.
The Profit & Performance Summit
What turns hotel revenue into sustainable profit? It starts with looking at the whole business and understanding how commercial and operational decisions connect.
Celebrate the best in the business at our black tie Awards Dinner
Dress up and join us in Edinburgh for an evening of dinner, awards and after-dinner entertainment as we celebrate the people and teams making a difference to hotel commercial performance.
After our final networking event of the year in Edinburgh, we'll be donning our glad rags for a fabulous black tie dinner and awards presentation.
Join us at the Sheraton Grand Hotel & Spa, Edinburgh, from 6:30pm until midnight.
