About us
A new name. A clear commercial purpose
Commercial Live was created to bring hotel professionals together around the decisions that drive commercial performance.
Founded by Sarah Thompson of Octopus Revenue, our story began 10 years ago as IN4Hospitality. What started as a small gathering to bring hoteliers together around shared challenges and ideas has grown into a valued community, creating opportunities to learn from industry experts, exchange practical insights and build lasting connections.
The Commercial Live series builds on that decade of connecting hospitality professionals through accessible education, trusted insight and genuine industry relationships.
The name has changed, but the belief behind it has not: the best industry events put useful content and meaningful conversation first.
Commercial Live represents the next chapter - bigger ideas, better evidence, more practical conversations, greater collaboration and a stronger focus on commercial performance.
OUR MISSION
To bring the UK's commercial hospitality community together through independent education, expert insight and meaningful connections - helping hotels make better decisions and build stronger commercial businesses.
Our approach: evidence, interpretation, action
Every Commercial Live event begins with evidence.
STR provides an up-to-date overview of UK and European hotel performance, tailored to the event theme and host region. Commercial Live then brings together independent experts, hotel leaders and practitioners to interpret what the evidence means and turn it into practical commercial action.
We do not believe delegates need more theory or sales presentations. They need honest discussion, measurable examples and ideas they can apply within their own businesses.
About Octopus Revenue
Commercial Live is created and organised by Octopus Revenue.
Founded in 2014, Octopus Revenue provides outsourced revenue management, consultancy, training and commercial support to independent and branded hotels across the UK and internationally.
The company's work is built around practical experience, commercial curiosity and a belief that revenue management should never operate in isolation.
Commercial Live extends that approach by creating a place where hotel professionals can learn from respected experts, challenge established thinking and build lasting industry relationships.
What we stand for
Independent
Our content is independently curated around hoteliers' needs. Partners enhance the event experience without influencing the educational agenda.
Evidence-led
Trusted market intelligence and real hotel examples provide a credible foundation for every discussion.
Connected
We bring together revenue, sales, marketing, distribution, finance and leadership because stronger commercial decisions are made when teams work together.
Practical
Every event gives delegates relevant ideas and clear actions they can take back to their business
Honest
We create space for open conversations about what is working, what is not and what needs to change.
Forward-looking
We explore the trends, challenges and opportunities that will shape hotel performance next.
A flexible approach to partnership
Looking ahead
Expect trusted market intelligence, practical insight and open conversations with industry experts and fellow hoteliers. Whether you’re an owner, general manager or part of a commercial team, every event offers fresh perspectives, useful connections and ideas to help you make better commercial decisions.