Date
March 18th, 2027
Time
8:30am
to
12:00pm
Location
Manchester
The Commercial Advantage
Stronger commercial thinking. Better business decisions.
What gives a hotel a commercial advantage? It starts with bringing the right people, insight and priorities together.
What you’ll take away
- A clearer understanding of market trends and what they mean for your hotel.
- Ideas for connecting revenue, sales, marketing and operations around shared commercial goals.
- Practical ways to spot opportunities and make better use of your data, technology and expertise.
Agenda
08:30 – Registration, breakfast and networking
09:00 – Welcome: Building the Commercial Advantage
09:10 – STR Market Intelligence: Where Will the Advantage Come From?
09:40 – From Data to Decisions
10:05 – Commercial Leaders Panel: The Best Commercial Decision I Made
10:40 – Refreshment break and networking
11:00 – The Commercial Forecast Challenge
11:30 – Hotel Best-Practice Spotlight
11:50 – Three Decisions for Monday
12:00 – Close and optional networking lunch
Designed for hotel owners, general managers and professionals working across revenue, sales, marketing and operations.
Leave with fresh perspectives, useful connections and ideas to take back to your business.
