Date
November 18th, 2027
Time
8:30am
to
4:30pm
Location
Sheraton Grand Hotel & Spa, Edinburgh,
EH3 9SR
The Profit & Performance Summit
Broader perspectives. Stronger business performance.
What turns hotel revenue into sustainable profit? It starts with looking at the whole business and understanding how commercial and operational decisions connect.
What you’ll take away
- A clearer understanding of the market outlook and its implications for hotel performance.
- Ideas for connecting revenue, sales, marketing, operations and finance around shared profit goals.
- Practical ways to evaluate costs, grow total revenue and prioritise the actions that make the greatest difference.
Agenda
Morning: Understanding Performance
08:30 – Registration, breakfast and networking
09:00 – Welcome: Revenue Is Not the Same as Profit
09:10 – STR Annual Review and Forward Outlook
09:50 – Commercial Outlook 2028
10:20 – Refreshment break and networking
10:40 – General Managers’ Panel: The Reality Behind the Results
11:30 – Three Hotels. Three Results.
12:15 – Networking lunch
Afternoon: Turning performance into profit
13:15 – Working Sessions
14:45 – Hotel Technology Panel: Is Technology Delivering What Hotels Need?
15:10 – Refreshment break and networking
16:00 – What’s shaping 2028
16:30 – Close
Designed for hotel owners, general managers and professionals working across revenue, sales, marketing and operations.
Make time to step back, share ideas and connect with fellow hospitality professionals.
Make a night of it
Join us from 6:30pm for the Commercial Live Awards Dinner. The evening opens with a drinks reception, followed by dinner, the awards presentation and after-dinner entertainment. It’s a chance to dress up and celebrate the people and teams doing exceptional commercial work in hospitality.
The daytime event and Awards Dinner are booked separately. Join us for the day, the evening or both.
